2016 in reflection

2016 - It's been a rollercoaster of a year to say the least.

From July this year I invited my long term partner, Joshua to work with me full time. We were joking about the possibility for years, but we never gave it much serious thought, but then Brexit came and the opportunity to work abroad presented itself, and we thought “hey let’s just give it a go”. So I guess that’s been one of the biggest changes, going from an “I” to a “we.

It was so different at first having Joshua work with me – routines were shaken up, ideas were questioned and goals changed, but it's been great having him on board and the business is stronger for it.

So yes, say hello to Josh ;)! 

One of the hardest business lessons that we’ve learnt from 2016 is that our voice and business identity wasn’t clear enough. We sat down, had a long think and came to the conclusion that -  1. Polarizing ISN'T a bad thing. 2. Each job we take on has to benefit the brand message, we're asking ourselves questions like:

• Does this job reflect our brand style?
• Will it attract the opportunities we want for the future?
• How will it effect our business in the long term?

 It may sound simple, but you can get so caught up jumping to opportunities that sound exciting in the here and now, but toxic in the long run. Editorials, campaigns, agency representation, networking, contracts, licensing agreements, and so on needs to be thoroughly thought about. Don't get caught up in energy of the the moment - think long term. 

On a lighter note - we have met amazing creative individuals and people we would like to consider life long friends from 2016. You know who you are and thank you for your wisdom and guidance. We lived and worked in Prague for 4 months - drank far too much beer and really learnt the power of in person marketing.

Our highlights? Photographing the talented Alicia Burke – the current face of Vogue Italia, shooting an editorial commission in the wild untamed beauty of Iceland for Style Noir Magazine and executing Gill Clement's fall campaign with full creative license.

All in all, it's been an exciting year, but 2017 is just around the corner. Personal goals for next year ahead include, travelling to new destinations, shoot more international editorials and to make more time for family and friends.

I want to round off this post by saying, thank you all for help enabling me (and now Josh) to grow the business this year. All that’s left for me to say is cheers 2016 and here's to 2017. 

You can follow us on instagram to stay updated with our travels, behind the scenes and new work etc: 

Some of our favourite pictures can be seen below: